The Coming of Age of the Gen-X Donor

Baby Boomers are today’s big givers, and Millennials offer the promise of large donations a few decades from now. But the 66 million Americans in between are often neglected by fundraisers - and that’s a mistake. By looking at data, unique cultural and historic influences, and “what works” case studies, learn what people born from 1965 to 1980 — Generation X — want from the charities they support and how to meet their needs.

About the Instructor: Dr. Julie Turner has served as a professor of nonprofit administration for 16 years, teaching undergraduate and graduate-level grantwriting, among others. For 20+ years, Dr. Turner has conducted contractual grantwriting services to entities across the country, with a focus on federal and large family foundations, successfully securing grant awards to enable charitable organizations to support and advance their critical missions.