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Session #2

Lindenwood University, Harmon Hall, Room 255


Setting Your Purpose - What's Your Why?


Overview


  • Review of lifecycle assessment and organizational readiness assessments

  • Logic model basics


Objectives


  • Define organizational purpose: help participants clearly articulate the core purpose and mission of your nonprofit organization.

  • Identify values: encourage participants to identify and prioritize the values that drive your organization’s work.

  • Connect with stakeholders: explore strategies to engage with donors, volunteers, and other stakeholders by sharing your organization’s “why.”

  • Craft a compelling story: teach participants how to tell a compelling narrative that conveys your nonprofit’s mission and impact.

  • Align goals and actions: assist in aligning organizational goals and strategies with the underlying purpose and values.

Facilitator

Dr. Julie Turner - Lindenwood University

Dr. Julie Turner - Lindenwood University

With over 25 years of experience in education and nonprofit leadership, Dr. Julie Turner has worked as a K-12 teacher and administrator, specialist in fund development and grant writing, and held various leadership roles with organizations like Big Brothers & Big Sisters of Greater St. Louis, Children’s Advocacy Services of Greater St. Louis, and the Today and Tomorrow Educational Foundation.


For over 15 years, Julie served as Professor of Nonprofit Administration at Lindenwood University – Plaster School of Business & Entrepreneurship, Associate Director of the Duree Center for Entrepreneurship, and Manager, Grants and Research Development. She serves as Vice Chair of the Community Council of St. Charles County, Chair of Vision Leadership St. Charles, and Regional Chair of Thrivent Financial-Heartland Region. Additionally, she actively volunteers within school, nonprofit, and church settings.


Recognized as "Professor of the Year" by the Lindenwood Student Government Association in 2020, Dr. Turner has received several other honors including the "Emerson Award for Teaching Excellence" in 2015 and the "Lindenwood Service Award" in 2018.  In 2020, she received the ATHENA Leadership Award for Women-St. Charles County, acknowledging her professional achievements, commitment to community betterment, and promotion of women's advancement.

Co-Facilitator

Dr. Julie Turner - Lindenwood University
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